Nothing can ruin a camping trip quicker than the hassle of setting up a tent. This reality promotes EZ-UP Instant Shelter’s new Camping Cube. The commercials highlight the struggle of constructing competitors’ tents set to classic rock songs with a frantic feel in order to drive home the selling point. The end frames of the ads direct the viewer to the products website via the link provided. This campaign also features social media gifs created with frames from the commercials, and a bus shelter takeover.