Philly Tech Week takes place in the city of Philadelphia every year. Developers, programmers, and others from the web industry flock from the surrounding areas to learn more about the trends in their field. These digital subway ads specifically target people in the web industry that are commuting into or around the city by using code languages familiar to them. The Liberty Bell ad would animate as if it were ringing when the train comes into the terminal, and the html informational ad would fill in as if someone were typing out the code in real time.
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